A Day in the Life of a Twintern

A Day in the Life of a Twintern

Meet the recent college grad who tweets for Pizza Hut.

Posted Thursday, July 9, 2009 - 2:18pm

Some companies have gotten the message. Jet Blue's (JBLU) official tweeter is its manager of corporate communications. McDonald's (MCD) leaves its official tweeting to higher-ups as well. Starbucks' (SBUX) Twitter feed isn't manned by an executive but a former barista, who has presumably developed a good sense of what its customers are seeking.

Despite a lack of in-house experience—she worked for only one day in a Pizza Hut restaurant—Robinson seems to be doing a fine job thus far. She has increased Pizza Hut's Twitter followers from 3,000 to more than 13,000 and successfully executed a sales promotion over the Fourth of July weekend. And despite having only been on the job for a month, she seems well-informed about the company offerings. In response to a customer inquiry, she tweeted on Tuesday: "Currently the Stuffed Pizza Rolls are only available with pepperoni. I'll keep you posted if anything changes."

But she might have added this caveat: if anything changes this summer. The twinternship ends come September, at which point the posting duties will presumably change hands once again.

  • Caitlin McDevitt is an editorial assistant at The Big Money.
Illustration by Natalie Matthews. Photograph of slice of pizza by Ciaran Griffin/Stockbyte/Getty Images.
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