The Shack Jumps the Shark

The Shack Jumps the Shark

Radio Shack's new nickname won't fix its old problems.

Posted Thursday, August 13, 2009 - 8:48am

In this episode of Broadbrand, Chadwick Matlin examines RadioShack's curious effort to rebrand itself as "the Shack."

 

 

  • Chadwick Matlin is the staff reporter for The Big Money. He can be reached at Chadwick.Matlin@gmail.com and—surprise!—on Twitter.
  • Win Rosenfeld is the multimedia producer for The Big Money.