I was pleased to see an article about the unique challenges of book marketing, and to see a link to our targeted online ad solutions for book publishers. But I was bemused by the reference to our company as a small “independent advertiser.” Verso Advertising is the #1 advertising agency representing American book publishers. And while our Verso Reader Channels are one of the most cost-efficient ways for publishers to target readers online, our budgets are typically higher than the $2-3,000 budget range you specified. Our clients have found real benefits to Reader Channel campaigns for most categories of nonfiction and genre fiction; so I want to make sure your information is as accurate as possible.