If You Knew Suze Like We Know Suze

If You Knew Suze Like We Know Suze

You wouldn’t listen to her advice.

Posted Tuesday, February 10, 2009 - 10:56am

"Tell me what I need to know," people often say to me. "Here is what you need to know," I answer.

—Suze Orman, The Road to Wealth

How a bottle-blond former waitress and self-described "55-year-old virgin" with a taste for the good life became the financial messiah for millions of Americans might be a fun Lifetime original movie. Why the masses continue to invest their faith in Suze Orman in the wake of a financial meltdown she never saw coming is a more timely question. The answer is complicated.

If you've managed to avoid Orman over the past decade, you don't watch Oprah, CNBC, or PBS, and you've probably never entered an airport bookstore, where her toothy, cougarlike visage graces the covers of numerous best-sellers, the latest of which, 2009 Action Plan, has more than 1 million copies in print and has, according to her publisher, been downloaded 2.2 million times at www.suzeorman.com. There, you might also be convinced to open an Orman-sponsored TD Ameritrade brokerage account or buy one of the products that she also sells on QVC, including: the Suze Orman FICO Kit Platinum Version w/Action Planner ($47.70); the Suze Orman Identity Theft Protection Kit w/Anti-Spyware ($39.78); and Suze Orman's Organize and Protect Financial System ($66 plus S&H; Easy Pay! Installment plan available).

Orman is that most modern breed of capitalists, the human-industry, self-mythologizing. "Suze has a unique grasp of the role money plays in our lives, as well as the gift of timing: she tells us exactly what we need to know, precisely when we need to know it." So, at least, claims the jacket copy of one of her books. She addresses her fans either as "my friends" (learned from John McCain, perhaps?) or as "girlfriend." Although she published a comprehensive—and very useful—guide to personal finance in 2001, her first two best-sellers focused on the "emotional roadblocks" to financial freedom. Suze has a lot to say about emotional roadblocks, among other things: "Falling in love is simple—or so it often seems in retrospect"; "Tears are God's way of forgiving you"; "You will never achieve a sense of power over your life until you have power over your money"; and "The stock market is like a pot of soup."

She has less patience for statistics. Although study after study has shown that personal bankruptcies are caused primarily by catastrophic events like divorce, job loss, and, above all, medical bills and that most of us are struggling with a gap between our income growth and the soaring cost of necessities like housing, Suze tends toward psychological causes that invariably blame the victim. Who is struggling these days, according to Suze? "People who grew up without much money and later earn a comfortable living sometimes spend too much to make up for what they didn't get as children. ... People who feel entitled to the good life, or are unconsciously copying a mother or father who lived beyond her or his means. ... If you feel the need to impress people with what you have rather than with who you are, you are at high risk for credit card abuse." This from a woman who spends $500,000 a year chartering private jets and who sells "Cruise With Suze" packages on an Italian luxury liner. (She has also hawked for GM, claiming that leasing a luxury car—you know, the kind that people drive to impress others—is a terrific financial decision: "If you ask me, that's smart money!") No wonder she winks more than Sarah Palin, girlfriend.

But it is not Suze's hypocrisy or even her intellectual laziness that really bothers me; no, that would be something Suze "loves" called "dollar cost averaging," which involves buying the same stock over and over again as it falls. "It's a great opportunity for you when the value of the shares drops," claims Suze in the inaptly named The Road to Wealth, "because you can buy shares at ‘bargain' prices and average down your cost per share." Oh, where to begin? Maybe with the obvious: Since when does throwing good money after bad make you rich?

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What a NASTY (and unnecessary) ATTACK

I have read one of her books and listen to her advice with a grain fo salt but James Scurlock....you are the one that people should stop listening to. How dare you make personal attacks which were not even relevant to your argument. You seem like the one who has the problem. If her advice helps someone live a better life financially, what difference should it make to you. All financial advisors are not appropriate for each and every person. At least Suze Orman acknowledges this fact. I think that YOU are the one we should stop reading! A complaint letter will be going to your editor.

Bad day?

Yeah, a sexist rant. And I LOVE people who complain in retrospect. A great deal of what you're claiming here sounds truly terrible for someone with such an outsized public persona as she has. I've only seen about 10 episodes of Suze's show, but you and I clearly got different vibes from this woman, maybe because I was not trying to publish a few books on her favorite subjects like you were (so irresponsible to be publishing books capitalizing on the meting out financial wisdom, isn't she?). She is indeed a character, tacky, tanned and inexplicably pointy of canines. But I don't really think that's what your bitter little piece was about, was it? The episodes of Suze's show that I watched all seemed to focus on helping people get out of debt. And it was all fairly practical, if unoriginal advice. Very little of what I saw, if any was very heavy advice on what to do with viewers' extra money... they never seem to have any. Suze is, if nothing else, a very clever lady who knows her beat. She knows people aren't tuning in to find out how to invest, but to find out what course of action is best in their time of financial crisis. They want to know about predatory lending (Oh if only they'd heard of your predatory lending books first, James!), vampiric relatives and what of their many sectors of red ink should be attacked first. The only investment advice I've heard her give was on buying Index funds or sector-based ETFs that let you diversify. Her advice to purchase stocks seems always to push for buying in mildly or highly diversified funds. This is not insane advice. You of course, did not share what you feel is that perfect investment strategy that is so CLEARLY obvious. But you did go on to nail her for one of the most well-established basic strategies in long-term investing: dollar cost averaging. I don't think you meant to come out against one of the most basic long term personal finance strategies out there, but maybe you did. I hope you meant to say that this only works well in a pre-tax or deferred-tax setting like an IRA or a 401k, which would be true. If Suze suggested some other way of capitalizing off of DCA, she's probably wrong, but you didn't detail that problem in her advice. If you're just railing against DCA as a strategy, you're an idiot. And a bitter one. Sure buying post-tax shares of say, a tech stock on a regular basis for a couple of years is high-risk and doesn't really make sense. But buying the same dollar amount in shares of something like VFINX (An old Suze favorite, she says) in your IRA or 403b once every 2 weeks for 30 years is an EXCELLENT way to lower risk and increase returns, ESPECIALLY if you reinvest the dividends. At best, you're claim is poorly thought out and incompletely stated to your readers. At worst, it's just wrong. Maybe your warning is to the savvy investor, but the savvy investor isn’t going to Suze for advice. Unless I missed something, she's mostly proffering fairly solid, low-risk advice to a mostly uneducated crowd about how to keep their heads above water. How many people with an actual income/debt ratio that MIGHT allow them to be wealthy are reading "The Road to Wealth" to make their first million? Not many. Granted you're right about how inappropriate it is that she's touting luxury cars and cruises. But for the most part, she's offering mild entertainment and mildly risk-averse debt consolidation advice to an audience of mild intellects. If she wants to throw in a few higher risk suggestions, I say bully. I don't see you mentioning that magic wealth-building formula that eliminates risk, factors in taxes and counters long-term inflation averages. You're just bitching about hers. Jeez, I could have done that, and I haven't even published any tomes of financial wisdom! And you're right, she probably spends a little too much time on the merits of FICO considering how many FICO products she sells, but it's hardly bad advice. As someone who purchased a home this year, it was the single biggest factor in our mortgage rate and lender once we had our 20% to put down. If it got me .5% less on my rate (the difference in my lender's rate if I'd been 175 pts lower on FICO) that's 40k over the life of my loan. As advice goes, that's not too shabby. But again, you didn't mention what she should have been telling us instead of that. If your point is that she's a sellout and a hypocrite, I think most people could guess that just based on her level of celebrity. If your point is that she's given horrific financial advice, I'll listen to you when you can tell me what you would have done (or DID?) differently to steer a vast, unsophisticated investing public toward that path to wealth that would have weathered this storm. It would also help if you could tell me what you've discovered that beats dollar-cost averaging and diversification in an IRA structure. I'm really curious to see what these high-yield, low risk, inflation-beating new methods entail so I can start on them immediately. If you really want to go after someone that has done real damage to the collective financial intelligence of this country, pen a column on Jim Cramer.

My financial planner agrees

My financial planner agrees with Suze and recommends dollar cost averaging for the long haul. It isn't a good strategy if you are about to retire. Suze Ormond always tells people that are 5 years away from retirement that they should not have their money tied up in the stock market. She also recommends paying off your house before you retire which many disagree with but may now change their minds due to recent events.

I have read two of Suze's books and believe she is one of the few that speaks to the average woman who has some savings but not a clue of what to do with it.

How great that a former waitress is now worth 25 million. Isn't that what capitalism is all about? I don't see why you are so critical of her unless it is because you are jealous.

Suze Orman

As noted by others, this article is a bit of a personal attack.

"Former waitress"? 7/8 of all the 20 something females I knew had waitressed (including the college coeds).
So what? This is not just a personal attack, not just an unfair personal attack, it's a LIMP unfair personal attack!

Living in the Marina in San Francisco, recently married to a young woman and surrounded by her friends, I find that Suze Orman is a signficant help to them as they struggle with learning to handle credit cards and the myriads of advertising lures and fashions thrown in their faces.

Yes she missed the crash coming. So did a lot of other heavyweights.

One area where I do disagree with her (and with some other pros), is her constant advice to never close a credit card. The point about it kicking up your fraction of credit in use is valid. But she never addresses whether those cards have annual fees (the poor woman with 23 cards, on one of her shows...). Also, I find that with more cards open its easier to make a mistake and get hit with a penalty.

best rgds.,

Doug W.

Don't listen to Sue,???

Just what I'd expect from MSN. Let me tell you a short story. Back in 2002 when the market was falling like a space rock, she said; "if you never have listened to me before, if you never listen to me again,,,,, TAKE YOUR MONEY OUT OF THE MUTUAL FUNDS, STOCKS (and so on). Pay the various fees and fines, THEY will be a LOT less than WHAT YOU ARE ABOUT TO LOOSE!!!"

Well,,, I didn't listen and lost $80,000.00!! Now I have to work till I'm 60, not 50!!

I'll still listen to Sue!!

unbelievable

I can't believe this artical is a headline. This is nothing more than an askew attempt to use sexist terminology to undermind a successful woman. I hope that MSN finds a better article other than this wasteful piece of "information".

Orman

Orman's ideas simply don't stand up to financial scrutinty. The buy-term-and-invest the difference approach to life insurance is crashing all around us right now as the value of stocks has collapsed, and she has no concept as to how annuities work or the guarantees they offer. She will never show you the difference between saving through a variable life insurance policy versus buying term because VUL wins every time through tax deferred growth and tax-free withdrawals. Her personal estate planning, by her own admission, is nonexistent; she once complained how 50% of her estate would be taken by the IRS instead of being passed on to her partner. Such a problem has a solution, called life insurance, the solution used by such financial "nitwits" as Malcolm Forbes and Walt Disney to pass on wealth to their great-grandchildren. But because she doesn't understand life insurance either, the most cost-efficient solution escapes her. As for railing about commissioned salespeople, what do you call someone selling a FICO check package for $50? I can check my credit for about $12 for a full report.

Suze is a fraud, and no competent CPA, estate planner or attorney--people who understand the laws and how the IRS code applies to you--considers her a reliable source of anything.

Dollar Cost Averaging

I don't think she suggests dollar cost averaging for individual stocks, but rather for diversified mutual funds.

Nah nah nah nah nah!

"Avoid loud and aggressive people; they are vexations to the spirit."

It's one thing to sound off on someone else's performance, it's another thing to just mouth off with no credentials. It sounds just like a kid who can't stand that the other kids piece of the pie is larger. I have listened and learned from Suze and other well respected financial "gurus" for many years and have taken all with a grain of salt. There are well intentioned research and advice out there. It's the fool that does not take the time to decipher all that information out there before jumping into the lake. I've read your article without being impressed, to say the least. Your comments have no merit. You stab without justfication. Is it because you are just jealous of her good fortune and technique, and you lack; or do you really have something to say that's guanranteed better than Suze or is it just something you quote from anothers' efforts? Your tabloid style is why people will not listen to you, and you'll be where you are and wonder, why?. I like Suze because she makes me think? She's like so many other advisors that makes me want to learn more and find out more and research things more and to ask more questions. Her status clearly makes you want to know more about the why's, and the how's, and the why not's, and the what if's. She is who she is and why she's where she is because of her style, and her passion for what she does. I've learned a lot from her, as well as from other financial "gurus" that I will never stop from wanting to learn more. My financial status today is due in part from all those individual contributors, who have influenced me to "think before doing"... Suze has her merits because she's worked hard and earned them...now do your work and stop complaining, stop comparing, and maybe then your articles would be better reading.

Shame on James Scurlock

I got very unpleasant feeling while reading this article that its author is either very jealous of Suze's wealth or popularity or just hates her without any reason. So far there was no argument provided of why people shouldn't listen to her advice.
So what that she used to be a waitress? so what that she is rich now? Doesn't it prove the opposite, that poor people have something to learn from her?
I can't believe why this biased article was even published in the first place.

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