It’s Not Chevrolet—It’s Segway

It’s Not Chevrolet—It’s Segway

GM’s newest partnership is so crazy it just might work.

Posted Tuesday, April 7, 2009 - 5:01pm

General Motors (GM) has suddenly become the zaniest company in the world. As new CEO Fritz Henderson preps the 100-year-old firm for a Mexican quickie bankruptcy, the General rolls into the New York Auto Show with a Skunk Works electric vehicle-code-named Project P.U.M.A (Personal Urban Mobility and Accessibility)-developed in secret with ... wait for it ... Dean Kamen.

Ah, Dean Kamen. Mad scientist/inventor, one-man Silicon Valley for engineering, and Segway imagineer operating from his idiosyncratic New Hampshire bat cave redoubt. Who can forget the messianic hype that preceded the unveiling of his original Segway Personal Transporter, back in 2001? Never had the vast promise of futuristic technology to improve our lives seemed, so, well, dorky.

In other words, Kamen is an easy target. Too easy, in fact, because his overall ideology is less about specific contraptions and more about a complex, transformative vision of human progress. Despite the prevailing view that it's the poster child for antiquated industrial thinking, GM has quietly nurtured a bit of the same spirit. The entire company knows it blew it with the EV1-but it still built the innovative electric car. And even as GM endured a slow bleed toward bankruptcy, it's hung in there with its Volt plug-in hybrid. Remember that in the 1990s and early 2000s, GM lived large on truck and SUV profits. But with those days quite possibly gone for good, it's actively seeking ways to refashion its destiny.

P.U.M.A is a good example. In the advanced mobility community, there have been stirrings for a few years now that Kamen was up to something. It makes perfect sense that the something was a multi-passenger extension of the Segway, based on the same gyroscopic two-wheeled balancing technology but capable of traveling greater distances at greater speeds. P.U.M.A can do 35 miles at 35 mph before it exhausts its battery. In Segway-world, this means that it can achieve the perfect day-trip excursion: a trip from Paris, evidently the ideal Segway Transporter environment, to Versailles. Of course, there are no emissions, so the P.U.M.A has green cred galore.

P.U.M.A looks like a self-propelled rickshaw, and while the prototype that was unveiled today has an open-sided appearance, the production model will be enclosed. It's easy to make fun of (just like the Segway Transporter, despite the fact that the Transporter is still around and currently available in two models), but the strangeness factor is ratcheted up by the involvement of GM. It's unclear what GM brought to the table, and even less obvious how GM and Segway might eventually share profits, if there ever are any. More likely GM saw an opportunity to gain some media buzz and claim some high ground for its various networked-vehicle technologies, which point toward an era when cars will be able to effectively drive themselves. Additionally, GM has always been weak with cosmopolitan types who get frothy over Smart cars and other downsized, small-carbon-footprint forms of automobility. (It's worth noting that GM has flirted with Segway in the past, through concept-car development and its Opel European brand.) In Obama's America, GM needs to work on its blue-state PR.

Based on GM's New York Auto Show press release, it sounds like GM's contribution to the project was collision-avoidance technology, which allows P.U.M.A. to "sense" its surroundings. In many respects, P.U.M.A is a prototype for the autonomous, intelligent vehicles that were comprehensively envisioned in the 2002 film Minority Report. One can also picture GM contributing manufacturing capacity to a future P.U.M.A fleet, as well as assisting Segway in dealing with whatever safety and regulatory hurdles the vehicle may face.

  • Matthew DeBord has written about the auto industry for the Washington Post, the Los Angeles Times, the Huffington Post, and Car Design News.
(Photograph of The Project P.U.M.A. by Steve Fecht/General Motors)
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electric car

An electric car is an alternative fuel car that uses electric motors and motor controllers instead of an internal combustion engine (ICE). Currently, in most cases, electrical power is derived from battery packs carried on board the vehicle.

It's a Segway

GM had the chance to lead the electric car industry with the EV-1. If it had decided to go into full production, GM would be selling every one it could build. The GM/Segway is needlessly complex and will cost too much. Add a couple of wheels and get rid of all of the balancing gizmos and it would be a good small economical city car. This is just a publicity stunt to take peoples eyes away from the decades of arrogance and poor-decision-making that have brought GM to its knees begging for tax-payer-funded handouts. How many other people are amused by the revelation that GM has an Executive Vice-President for Strategic Planning? There are other small companies that are working on simple electric city cars. They will be the ones to lead us into the electric age, not GM.

sort of off subject...

"It's impossible to underestimate the human disdain for walking." (9th paragraph) I think the writer meant: It's impossible to overestimate the human disdain for walking. In other words, if you estimate the disdain as very high, it's likely higher, so you can't overestimate it. If he had say, "Don't underestimate the human disdain..." then he'd be saying, "When you estimate the disdain, it's likely higher than what you'd imagine." So it's easy to underestimate it, impossible to overestimate it. I'm one of those sticklers annoyed by the phrase "I could care less..." If you could care less, then why don't you? The copy editor in me is appeased now, though many of you couldn't care less.

are we on our way to being Wall-E humans?

If you are looking to save energy you need to lower the mass of the vehicle - simple physics. A person on a bike gets about 1000 miles per gallon (on equivalent fuels) .. http://www.6footsix.com/my_weblog/2008/06/extreme-mileage.html

Integrating low momentum and high momentum traffic is non-trivial but several European countries have done it over the three decade period. http://tingilinde.typepad.com/starstuff/2009/02/making-bikes-more-practi... There is probably no will in the US for doing this at scale.

There is this little issue of fitness and transportation. The human body needs some exercise. Comparing obesity in the US and Europe along with human powered transport is an interesting exercise http://www.6footsix.com/my_weblog/2009/03/walk-and-bike-your-walk-to-a-h...

GM's PUMA is half baked - why now of all times to launch this?

Who wouldn't love this Jetson's like people mover, all tied into 'the network' which has the same magical powers for some people that 'the market' used to have for Wall Street. Problem, is, this is the wrong time for GM to announce this. Not because it may never come to be. I hope it does. GM has been tarred with designing good cars but executing on them very very very poorly and this example reinforces the negative perception.

So here comes this movable wicker basket, showing the strengths of the Segway platform and the depths of GM's desperation to have a future. The VP in charge of this effort completely fell on his face on NPR this past week, conceding they had no clue as to pricing and that each city would probably have to assign dedicated traffic lanes for these movers.

We need GM to be a strong competitor and employer, and diverting resources to this is the wrong way to go at this moment. More importantly, knowing how AIG killed public sympathy by taking stupid steps, why didn't GM's new CEO think the PUMA could not benefit GM's image?

Chocolate Factory

P.U.M.A
Preppy . Urban . Metrosexual . Accessory.
Whats even more annoying is the "single-file" , "talking to each other" sci-fi save-the-world vision bit. Be more like bitching with each other. What a waste of taxpayers money.

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