Coming Soon: Jobs!

That's what Leo and Oliver Kremer are hoping. The twentysomething brothers last year left Berkeley for New York. Victims of the slack job market, they decided to create their own jobs—by opening Dos Toros Tacqueria, a San Francisco-style Mexican food joint near Union Square. "Really, it was a great time to open a business," said Leo Kremer. "You can negotiate for good rents, and find really great locations." After a few Craigslist postings generated more than 200 résumés, they hired eight full-time and seven part-time workers. With its biodegradable utensils, chairs made from reclaimed barn word, and locally raised chicken, Dos Toros, which opened the night before Halloween, is tapping into the ethos of sustainability.

If the incipient recovery in the economy is to be sustained—and if the bearishness about employment will be overcome—it will be by the likes of these two bulls.