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How Menus Manipulate Your Mind


By Dan Mitchell
Posted Tuesday, June 16, 2009 - 11:31am

The Baltimore Sun's Liz Kay has a great post on that paper's Consuming Interest blog about how restaurant menus are designed to get diners to spend more money.

For instance, high-margin meals are often listed in the center of the right-hand page because that's where people's eyes generally land first.

  • Dan Mitchell has written for The New York Times, The Chicago Tribune, The MInneapolis Star-Tribune and Wired.