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Angus Makes McD's Look Classy


Posted Thursday, July 2, 2009 - 1:17pm

Value meals have helped catapult McDonald's (MCD) to megasuccess during this recession, but the company is not content to draw only price-conscious consumers. It wants hungry young men just as badly as Burger King, Taco Bell, and all its other competitors do.

  • Dan Mitchell has written for The New York Times, The Chicago Tribune, The MInneapolis Star-Tribune and Wired.

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