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Why "Local" Campaigns Are Loco
By Dan Mitchell
Posted Thursday, July 9, 2009 - 12:57pm
The corporate co-opting of the "buy local" movement is most often food-oriented. A few weeks ago, I noted PepsiCo's (PEP) campaign to convince consumers that its Lay's potato chips come from local potatoes in some markets. Which is technically true but ultimately irrelevant.
