Android: It's Good to Hawk

Android: It's Good to Hawk


Posted Monday, November 10, 2008 - 3:34pm

T-Mobile, the cellular network that was the first company to launch a mobile Internet phone with Google's Android software, plans to flood the Web with a massive advertising campaign celebrating the new phone. Today and tomorrow, Web users will be hit with 1 billion advertisements hawking the new phone. But here's the rub: T-Mobile isn't using Google's DoubleClick to sell its Google phone. Instead, the company has gone with AOL's Platform A ad network to push the ads on AOL Music, AOL TV, Engadget, and other sites. Over at Profy, Svetlana Gladkova estimates AOL will net $1.5 million for the buy, which is peanuts for Google but a nice chunk of change for AOL.

  • Chris Thompson is a writer living in Brooklyn.

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