Audi and BMW Lay On The Snark

In a move that proves desperation breeds hostility, luxury car makers Audi and BMW have engaged in an billboard ad war in traffic-heavy Santa Monica:

Although it's tempting to tell these two to settle their differences like adults, perhaps these ads will bring some attention--and business--to the troubled luxury auto market. Besides, when no one is buying cars it's easy for things to get a little snarky.