Drilling Deeper Into Success on Facebook

As part of the response to The Big Money Facebook 50, marketing consultant Catherine Sherwood takes us slightly to task: "They did not include pages run by fans – though the company in the top spot (Coca-Cola) has a site that was founded by a fan who continues to run that page with Coca-Cola’s support."

It's a fair point, though one we tried to explain in our methodology.

Sherwood continues: "It would have been nice to have some more analysis from The Big Money so – over the next few days – I will try and drill down and provide some additional thoughts."

Her first installment is a drill-down into the differing strategies practiced by JC Penney (JCP) and Kohl's (KSS). One conclusion she draws: "I think that companies that put up fan pages need to remember that they are in a space where people communicate with their friends. They expect some special treatment above and beyond just being a customer."

You can read her whole post here.