Ford F-150 Wins Again

The September sales numbers are in, and once again, the Ford (F) F-150 full-size pickup truck is the bestselling vehicle in the United States. What’s interesting about the figures is that the F-150’s numbers are actually up a modest 3.5 percent over last year—while every other vehicle in the top 10 is down, some significantly. (Although F-150 sales are down almost 25 percent overall since last year.) Ford actually sold over 10,000 more F-150s in September than its closest competitor, Chevy, with the Silverado. This would indicate that there’s a flight to quality in the truck market, and that folks who are buying a pickup, are buying the reputation of the F-150. It hasn’t been the bestselling vehicle in the U.S. for 28 straight years for nothing.