Ferrari’s Hybrid Is Not “Out to Save the World.” Also, It’s Not Red

By Matthew DeBord

Posted Tuesday, March 9, 2010 - 12:49pm

Car and Driver has video of the new Ferrari 599 GTB hybrid concept car, currently on display at the 2010 Geneva Motor Show, along with like a gajillion other hybrid concepts. It’s super-hybrid-exotic-sport-car-concept-time in Geneva! YEAH! Observe bearded Michael Austin in the video above describe how Ferrari has Italian-ized hybrid technology to make this car hotter and faster than most other examples of the genre. It’s not out to save the world. 

And yes, the car is supposed to be red. 

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Tags: hybrid Ferrari

Matthew DeBord has written about the auto industry for the Washington Post, the New York Times, the Los Angeles Times, and the Huffington Post. Follow him on Twitter.

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