Killer Racing App

Killer Racing App

Vote on whether two hackers mint gold for a cell phone brand.

Posted Tuesday, March 17, 2009 - 2:32pm

Ever wish you could deliver a homemade tribute to your favorite sports star in person? That’s what two lucky British blokes score, in this edition of YouTube Brand Watch.

Title: Lewis Hamilton and the RC Office Grand Prix

Stats: More than 850,000 views and more than 750 comments since Friday, March 6.

What you see: It starts with the kind of user-generated fare typical on YouTube: in this case, two guys driving a remote-controlled McLaren Formula 1 race car around a homemade office track using some Bluetooth technology and a BlackBerry Storm. But then, things get interesting …

 

 

 

  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication

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