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Getting the Price Right

Posted Friday, May 29, 2009 - 9:44am
Price tag: $9.99

After two major cycles of booms-dot-com and credit-inflating into bubbles, it's easy to forget that there is a stage that comes before full-blown hysteria. It's when everyone freaks out over pricing.

In December of 1996, America Online, then a novelty company growing with abandon, switched from a metered model to an all-you-can-eat payment structure. Enthusiasm for the new system caught the company by surprise, jamming the firm's servers, phone lines, and reputation, which led some to re-christen the company American on Hold.

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  • Marion Maneker is a regular contributor to The Big Money.
Price tag: $9.99

Books Are at the Vanguard

Posted Wednesday, May 20, 2009 - 12:28pm
Kindle.

There is a cherished myth about the book business in which publishers engage in a noble pursuit above the pedestrian world of commerce. That myth has tended to exclude book publishing from the mass-media category and colored perceptions of reading as an antiquated pastime ripe for extinction.

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  • Marion Maneker is a regular contributor to The Big Money.
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