Virtual Insanity

Virtual Insanity

Why telecommuting is tough for small companies.

Posted Monday, June 8, 2009 - 5:54pm

Telecommuting is one of the signature game-changers of the information age, leveling out geography and creating all kinds of working relationships that had never been possible.

NewWest.Net is almost a paradigm of a semivirtual organization, with employees and contractors scattered around the West—and yet constantly in contact via e-mail, instant messaging, Skype, and the telephone.

But if someone in the Missoula, Mont., office wants to work from home without a very good reason, I have a simple answer: No. And if we're hiring, we prefer to recruit people who can come into the office every day, even if the job could be done from anywhere.

Years of experience with far-flung organizations have taught me more about the limits of telecommuting than about its advantages. I firmly believe that you should expect employees to show up for work, whenever possible, no matter what kind of company.

The reasons for this have nothing to do with checking that people are actually working. It's about efficient communications, building company culture and camaraderie, and sharing the daily bits of work and personal experiences that create a shared sense of purpose.

For starters, all the telecommunications tools and document-sharing systems in the world are no substitute for the simple act of walking over to someone's desk and pointing to something on a screen or asking a question. It's almost always quicker than any technological alternative, and there's little room for confusion.

  • Jonathan Weber is the founder, publisher, and CEO of New West, a media company covering life and business in the Rocky Mountain West.
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