The Real Reason That Ann Taylor Hates Plus Sizes

The Real Reason That Ann Taylor Hates Plus Sizes


By Virginia Postrel
Posted Tuesday, June 9, 2009 - 10:10am

Some retailers are slashing their plus-size offerings because of dropping demand. But is this really a smart business move? Double X explores the issue:

The malls are empty, and retailers are crying for customers. American women are getting heavier by the day. Yet stores like Ann Taylor and Bloomingdale's, and lines including Liz Claiborne and Ellen Tracy, are slashing their plus-size offerings-turning away potential sales and generating angry denunciations of "sizeism."

 

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