Walt Whitman Thinks You Need New Jeans

New Levi's commercials incorporate Walt Whitman's poetry. The ads may inspire national pride, but will they boost denim sales?

Whitman is an involuntary spokes-celebrity here, and perhaps you deem this ad a desecration of all he stood for. I can't say I blame you. But were you forced to choose a clothing line for our favorite barbaric yawper to rep, you might choose this one. Levi's is the rare American brand that was actually around when Whitman was alive. And there's logic to this match between a quintessentially American poet and a quintessentially American product. Whitman's verse allows Levi's to evoke not only its proud history but a forward-looking present—the pioneering, American mindset that Whitman captured and that Levi's hopes to embody.

Read more about the new Levi's commercials here.