The Store That "Twilight" Saved

The Store That "Twilight" Saved


Posted Monday, November 23, 2009 - 10:59am
As the second installment of "Twilight" hits theaters, the vampire craze continues its run. The film has spawned tons of merchandise, and may have actually been the saving grace for one store. Double X has more:
I had forgotten that Hot Topic existed. The last time I ventured into that dark and gloomy corner of the mall was to secretly purchase incense and Marilyn Manson CDs in high school, which already dates me. I had relinquished my velvet chokers and leather cuffs for the perky, bright lights of Forever 21. I threw away my plaid flannel shirts. And then I read Twilight and quickly became obsessed with the angsty vampire love story and the insanely good-looking actors who portray them on film. Reading about them wasn't enough. Watching them wasn't enough. I had to take my obsession to the next level. I had to shop.