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Stride Gum: Where the Hell is Matt? 2008
Stride Gum: Where the Hell is Matt? 2008
By Bernhard Warner and Matthew Yeomans
Posted Friday, September 12, 2008 - 9:15am
| Name: | Where the Hell is Matt? 2008 Stride Gum commercial. |
| Stats: | 9,963,855 views, 98 video responses, 33, 477 comments |
| What you see: | Two years ago, Cadbury brand Stride chewing gum spotted a bad dancing video made by freelance video game designer Matt Harding and invited him to reprise his now famous jig around the world. The result, "Where the Hell is Matt?", became a viral sensation garnering more than 11 million views on YouTube. This year, Stride and Matt embarked on a new round in the world journey, this time getting folks from as far afield as India and Peru to replicate the silly dance. The result? One of the most effective yet understated pieces of viral advertising produced. |
| Takeout/Takeaway: | How many virals create their own outtakes video that also gets 2 millions views on its own? |
| Social Media Effect: | What started as a silly vacation video is now a low-cost YouTube serial hit attracting greater buzz than some multimillion-dollar TV ad campaigns. |
YouTube BrandWatch is The Big Money's exploration into how the world's best-known businesses, so adept at managing their images offline, are being perceived online, where control is harder to come by. Every week, The Big Money features a corporate-themed video that's had significant viewership on YouTube: some approved, some unapproved, some mashed-up combinations of the two. And we'll ask our readers to vote on how the video affects the brands. We think the responses will surprise you, and provide a window onto what is fast becoming the most important playground for corporate games. (Note: This feature has no official relationship to YouTube or its owner, Google.)
To vote in the poll, readers will need to turn off any pop-up blockers on their browsers.
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