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Heinz Mayo: Male Kiss
Heinz Mayo: Male Kiss
By Bernhard Warner and Matthew Yeomans
Posted Monday, September 29, 2008 - 5:41pm
| Name: | Heinz Deli Mayo |
| Stats: | One version got 230,000 views in three days before being pulled from YouTube. |
| What you see: | What you see: Here's a flat-world furor. This Heinz ad about a British family having their lunch sandwiches made by a cross-dressing Robert De Niro-sounding male "mother" aired only on U.K. TV but was swiftly yanked from rotation because of pressure from the American Family Association, which sent an e-mail "action alert" to its 3.5 million subscribers. The cause of the kerfuffle is a supposed "gay kiss" between the hirsute and Goodfella-accented "mum" and the dad heading off to work. News that Heinz had apologized for the ad and the influence of the AFA generated a publicity storm in |
| Takeout/Takeaway: | Is this offensive because of the kiss or the bad |
| Social Media Effect: | What started as a tribute to the New York deli in the service of a sandwich spread is now another front in a self-declared culture war. |
YouTube BrandWatch is The Big Money's exploration into how the world's best-known businesses, so adept at managing their images offline, are being perceived online, where control is harder to come by. Every week, The Big Money features a corporate-themed video that's had significant viewership on YouTube: some approved, some unapproved, some mashed-up combinations of the two. And we'll ask our readers to vote on how the video affects the brands. We think the responses will surprise you, and provide a window onto what is fast becoming the most important playground for corporate games. (Note: This feature has no official relationship to YouTube or its owner, Google.)
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