107,615,653 views and 324,144 comments (zero video responses)

Hey, hey, you, you, YouTube has a new queen. It's hyperactive Canadian rocker Avril Lavigne, who in mid-September scored YouTube's first-ever video to surpass 100 million viewings. The single, released in 2007, has topped 15 singles charts around the world for her label RCA Records, a division of Sony BMG Music Entertainment, including Argentina, Italy, and Lavigne’s home country, Canada, plus three separate Billboard charts in the United States. And Lavigne, just 23, has now sold more than 30 million albums worldwide. Not bad when you consider her core fan base is made up of teens and twentysomethings, the most active P2P market. No wonder they disabled the embed function on this video! Downturn in the music industry? Uh-uh, no way.

What do record labels do best? Make music and music videos, of course. It appears that RCA understands the power of leveraging that content for its own benefit.