Archives

Denim Dive

By Bernhard Warner and Matthew Yeomans
Posted Monday, December 29, 2008 - 12:08pm

Vote on how this video of jumps, back flips, and dives into men’s jeans affects Levi’s brand.

 

 

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  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication

Toy Soldiers

By Bernhard Warner and Matthew Yeomans
Posted Thursday, December 18, 2008 - 11:19am
Still from Video

YouTube BrandWatch invites you to vote on whether Nerf's brand is affected by this affecting testimonial of a child fan:

 

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  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication

iPhone Speed Demons

By Bernhard Warner and Matthew Yeomans
Posted Thursday, December 11, 2008 - 10:40am
(Photograph of Apple iPhone)

YouTube BrandWatch invites you to vote on whether iPhone's brand is affected by this side-by-side look at how the phone performs in real life, compared with the zippy model in Apple's jingly new ad:

 

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  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication

Ford Story: Alan Mulally


By Bernhard Warner and Matthew Yeomans
Posted Friday, December 5, 2008 - 12:20pm
Ford Story: Alan Mulally

YouTube BrandWatch invites you to vote on whether a CEO-turned-online-talking-head will affect Ford's brand.

 

 

 

 

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  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication

Heidi Klum Guitar Hero Ad


By Bernhard Warner and Matthew Yeomans
Posted Monday, December 1, 2008 - 9:20am

YouTube BrandWatch invites you to vote on how a new Heidi Klum ad affects the Guitar Hero brand.

 

 

 

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  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication