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The Onion Owns Sony

By Bernhard Warner and Matthew Yeomans
Posted Thursday, February 26, 2009 - 11:36am
The Onion Owns Sony

Anyone who’s grappled with a befuddling remote control or been bombarded by an ad for the latest tech gadgets will appreciate this Onion satire. But does it dilute Sony’s brand? Watch and vote in this installment of YouTube BrandWatch. (Warning: This ad might be “not safe for work” given the salty language throughout.)

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  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication

Ode to Joe’s

By Bernhard Warner and Matthew Yeomans
Posted Tuesday, February 17, 2009 - 6:58pm
Ode to Joe’s

“Cashews flavored with chili and lime.” “Ten brands of soymilk that all taste the same.” It can only mean one thing: a Trader’s Joe supermarket. Is this fan’s celebration a “Stuff White People Like”-style turn-off, or does it give you the munchies? Watch and decide for yourself in this edition of YouTube Brand Watch.

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  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication

T-Mobile Flash Dance

By Bernhard Warner and Matthew Yeomans
Posted Wednesday, February 11, 2009 - 11:55am
Flash Dance

YouTube Brand Watch takes you to London, where a flash mob dances in support of better telecommunications. Will it make you more likely to switch to T-Mobile? Vote here.

 

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  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication

Cadbury Raises Eyebrows

By Bernhard Warner and Matthew Yeomans
Posted Tuesday, February 3, 2009 - 11:16am
Cadbury Raises Eyebrows

YouTube Brand Watch invites you to vote on whether two geeky kids hamming it up in a photographer’s studio improves Cadbury brand.

 

 

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  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication