Blog Image

| Main |

Cadbury Raises Eyebrows

Cadbury Raises Eyebrows

The team that brought you a drumming gorilla wants you to buy more chocolate.

Posted Tuesday, February 3, 2009 - 11:16am

YouTube Brand Watch invites you to vote on whether two geeky kids hamming it up in a photographer’s studio improves Cadbury brand.

 

 

Name: Cadbury's “Eyebrows” ad
Stats: Alec Baldwin might be basking in the glow of his Hulu Super Bowl ad, but across the pond, two unknown little kids have reached instant YouTube fame thanks to this latest Cadbury ad. This TV spot has migrated to the social screen and generated 1,040,500 views in just the last week, not to mention more than 2,600 comments and 20 (excruciating video responses. A Cadbury Facebook page has more than 3,200 fans.
What you see: Two kids are sitting for a portrait in a photographer’s studio. The phone rings and the photographer exits to answer it. Then begins what can only be called the "Dance of the Eyebrows" as the kids wig out to Freestyle's Don't Stop the Rock. And that's about it.
Takeout/Takeaway: Cadbury's series of "Glass and a Half Full" spots are as close as you can get to advertising royalty. They started with the famous gorilla drumming to Phil Collins' "In the Air Tonight," an ad produced by the Fallon agency that has become a YouTube phenomenon. The U.K. may not have an event like the Super Bowl to showcase big-ticket ads, but if it did, you can be sure that this Cadbury spot would be part of it.
Social Media Effect: This is as blatant an attempt to generate that elusive viral effect as you're likely to see. Advertisers nowadays bank on buzz-worthy TV ads making a splash on YouTube. In this case Cadbury (and Fallon, once again) seems to be leaving little to chance: "Try as you may, we bet you will be trying to recreate this ad in the privacy of your own home!" they write on YouTube. Commenters are less than convinced. What do you think?

YouTube BrandWatch is The Big Money's exploration into how the world's best-known businesses, so adept at managing their images offline, are being perceived online, where control is harder to come by. Every week, The Big Money features a corporate-themed video that's had significant viewership on YouTube: some approved, some unapproved, some mashed-up combinations of the two. And we'll ask our readers to vote on how the video affects the brands. We think the responses will surprise you, and provide a window onto what is fast becoming the most important playground for corporate games. (Note: This feature has no official relationship to YouTube or its owner, Google.)

Single Page
  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication
  • Comment Comment
  • RSS RSS

Comments

  • 0 Total
  • • Pending Comments 0
  • • Login or register to post comments
Read more comments

Recent YouTube BrandWatch Posts