Archives
AC/DC Excels
By Bernhard Warner and Matthew Yeomans
Posted Monday, March 30, 2009 - 12:04pm
Last October, rock and roll juggernauts AC/DC released this short viral music video, shot entirely in Microsoft Excel. Last week, the video won the 2009 MediaGuardian Innovation Award for Best Advertising Campaign. Don’t know whether to rock out or geek out? Neither do we: Have a look and vote below on whether it helps or hurts the band’s brand.
Adidas Takes NBA Back to School
By Bernhard Warner and Matthew Yeomans
Posted Wednesday, March 25, 2009 - 10:48am
In anticipation of March Madness, Adidas launched a full campaign of sneaker-selling viral videos. The ads show four big-name NBA ballers who went straight from high school to the pros sporting the jerseys of their winning picks for this year’s NCAA tourney. Are these shots air balls or all net? You tell us: Check out this example (or the full roster, linked above) and vote below.
Killer Racing App
By Bernhard Warner and Matthew Yeomans
Posted Tuesday, March 17, 2009 - 2:32pm
Ever wish you could deliver a homemade tribute to your favorite sports star in person? That’s what two lucky British blokes score, in this edition of YouTube Brand Watch.
Title: Lewis Hamilton and the RC Office Grand Prix
Stats: More than 850,000 views and more than 750 comments since Friday, March 6.
The BlackBerry Is Fired Up
By Bernhard Warner and Matthew Yeomans
Posted Tuesday, March 3, 2009 - 11:44am
What to do when you’re trailing early adopters in the fierce touch-screen phone marketplace? This high-production-value, high-cost-per-second ad for BlackBerry goes to the core of the competition. In this installment of YouTube Brand Watch, vote on whether the ad enhances or detracts from BlackBerry’s brand.
