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Inspired Bicycles’ Tricks Get Traction

By Bernhard Warner and Matthew Yeomans
Posted Wednesday, April 29, 2009 - 8:47am
Inspired Bicycles’ Tricks Get Traction

Even if you’re not a biking enthusiast, the stunts that professional rider Danny MacAskill pulls in this video are impressive. Do his dangerous tricks make you nervous, or does the ad make you want to buy this bike and try for yourself?

Title: Inspired Bicycles—Danny MacAskill 2009

  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication
Inspired Bicycles’ Tricks Get Traction

Disney’s Double Takes

By Bernhard Warner and Matthew Yeomans
Posted Thursday, April 23, 2009 - 11:03am
Disney’s Double Takes

If watching these old-school Disney clips brings back fond memories, that may be because you’ve seen the animation before in a different Disney movie. Does this corner-cutting production trick make you distrust Disney altogether, or are the movies still magical and worth your time?

Title: Disney Templates Fail!

  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication
Disney’s Double Takes

Southwest Airlines’ Freestylin’ Attendant

By Bernhard Warner and Matthew Yeomans
Posted Tuesday, April 21, 2009 - 10:50am
(Southwest Airlines' rapping flight attendant)

People often ignore preflight announcements, which are typically unenthusiastically delivered. But on this Southwest Airlines (LUV) flight, a rapping flight attendant demands everyone’s attention. Does his rap make you want to fly with Southwest more frequently, or does the performance induce airsickness?

Title: Flight Attendant doing raps!! (complete ed.)

  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication
(Southwest Airlines' rapping flight attendant)

Domino’s Delivers an Apology

By Bernhard Warner and Matthew Yeomans
Posted Friday, April 17, 2009 - 10:18am
Domino's Employee

After a pretty disgusting video of Domino’s (DPZ) workers playing around while preparing food circulated on YouTube, the company has issued a formal response. Is the apology satisfying enough, or have you lost your appetite for this brand of pizza?

Title: Disgusting Domino's People—Domino's Responds

  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication

Microsoft’s Laptop Hunter Trapped in a Lie

By Bernhard Warner and Matthew Yeomans
Posted Tuesday, April 14, 2009 - 10:53am
(Still from Microsoft's "Laptop Hunter")

Apple (AAPL) fans display their detective work in this viral video. Their evidence suggests that rival Microsoft’s “laptop hunter” lied about entering the Apple Store in a recent commercial. Does this ad make you distrust Microsoft (MSFT) altogether or do you think Mac fans are rotten for ripping on this girl?

Title: Microsoft busted!!! Lauren never entered the Apple Store!

  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication
(Still from Microsoft's "Laptop Hunter")

Ray-Ban’s Shady Chameleon

By Bernhard Warner and Matthew Yeomans
Posted Thursday, April 9, 2009 - 9:27am

Ray-Ban mixes techno music, a chameleon, low-budget digital editing, and their line of colored sunglasses in this commercial. Does this ad make you want to sport their shades, or would you rather give them to your pet to wear? You tell us: Watch and vote below.

Title: Ray-Ban's Super Chameleon

  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication

Wilkinson Sword Cuts It Fine

By Bernhard Warner and Matthew Yeomans
Posted Tuesday, April 7, 2009 - 12:08pm
screenshot from the Wilkinson Sword ad

Wilkinson Sword takes the trim-the-hedges theme to the extreme in this singing, dancing, Broadway-style commercial created to sell women’s razors. Does this ad make you want to see what creative patterns you can produce or forego shaving altogether? You tell us: Watch and vote below.

Title: Wilkinson Sword Cuts It Fine

  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication
screenshot from the Wilkinson Sword ad

Samsung Brands Sheep With Ads

By Bernhard Warner and Matthew Yeomans
Posted Friday, April 3, 2009 - 11:25am

Samsung strapped a bunch of light-emitting diodes to the backs of sheep and turned the brilliantly choreographed, albeit incredibly strange, sight into an advertisement for its new LED line of high-definition televisions. Does this Lite-Brite-esque ad bring wooly warmth to the cool, sleek sex appeal of your flat screen, or does watching it make you itch like crazy all over? Watch and vote below.

  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication