Samsung Brands Sheep With Ads

Samsung Brands Sheep With Ads

The electronics company paints quite a picture using live sheep as night lights in this viral video.

Posted Friday, April 3, 2009 - 11:25am

Samsung strapped a bunch of light-emitting diodes to the backs of sheep and turned the brilliantly choreographed, albeit incredibly strange, sight into an advertisement for its new LED line of high-definition televisions. Does this Lite-Brite-esque ad bring wooly warmth to the cool, sleek sex appeal of your flat screen, or does watching it make you itch like crazy all over? Watch and vote below.

Stats: : 5,137,251 views since March 16; 5,435 comments on YouTube; and 1113 Diggs.

What you see: : Ever tried to dream of sheep? How about viewing a flock at night when they're all hooked up to LED lights? This new viral ad from Samsung takes a Philip K. Dick title and adds in a dose of Welsh sheep farming to create a charming and zany pastiche of illuminated animal art. Samsung engineers hooked up a flock of some 300 sheep with 3,200 LED lights. The sheep were then choreographed by shepherds and their sheepdogs to "play" a retro game of Pong, to create a Leonardo "Baa" Vinci mural of the Mona Lisa, and finally to re-create a fireworks display to the accompaniment of the “1812 Overture.”

Take Out/TakeAway:: As with all good viral videos, the viewer is left guessing just whether these crazy high jinks could actually be real. As it turns out, while the footage of the sheep and herders is real, a "fair amount of computer trickery and post production work" (in the words of the ad’s creator, the Viral Factory) were employed to create the Mona Lisa effect.

  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication

Comments

  • 0 Total
  • • Pending Comments 0
  • Login or register to post comments
Read more comments

Recent YouTube BrandWatch Posts