After a pretty disgusting video of Domino’s (DPZ) workers playing around while preparing food circulated on YouTube, the company has issued a formal response. Is the apology satisfying enough, or have you lost your appetite for this brand of pizza?

Title: Disgusting Domino's People—Domino's Responds

Stats: Posted on April 15, this corporate mea culpa has already been viewed more than 300,000 times, and it's generated 3,000 comments. Plus, it's the talk of Twitter, blogs, and the mainstream press (in the United States and abroad). The corporate PRs must be groaning. It's far and away the most popular video on Domino's nearly 2-year-old YouTube channel.

What you see: Patrick Doyle, Domino's USA president, takes a deep gulp of air and begins, first with the background. "Recently," he tells us, Domino's "discovered a video of two Domino's team members who thought that their acts would be a funny YouTube hoax." A hoax? Looked pretty real from here. Never mind. "We sincerely apologize for this incident," Doyle says, with the hangdog look of an embarrassed father. He goes on to say it was an isolated incident, isolated to a Conover, N.C., branch. The hoaxsters have been canned, he says. They face criminal charges. The store has been shut down and is being sanitized "top to bottom," he says with considerably more force. He sums up the video with a frank admission: "It's not a surprise this has cost us a lot of damage to our brand."