Even if you’re not a biking enthusiast, the stunts that professional rider Danny MacAskill pulls in this video are impressive. Do his dangerous tricks make you nervous, or does the ad make you want to buy this bike and try for yourself?

Title: Inspired Bicycles—Danny MacAskill 2009

Stats: You've probably never heard of upstart Scottish bike company Inspired Bicycles. After all, they've only been in business for 18 months. Yet in just 10 days, they've generated the sort of global online buzz a major corporation would die for. Their secret weapon is Inspired team rider Danny MacAskill, whose amazing aerial antics have generated more than 2.5 million viewings since April 19, registering roughly 7,400 text comments.

What you see: We're in Edinburgh, Scotland, and MacAskill, astride his stunt bicycle, glides into the picture. A song by Band of Horses plays. Never heard of them? A helpful link to their MySpace page appears on-screen. Over the next five-and-a-half minutes, we see MacAskill doing a series of incredible tricks: hopping over city walls and gates, riding along the top of a wrought-iron railing, hopping from rooftop to rooftop. And in one stunt, using the side of a tree, he ... well, click above and check it out for yourself.

Take Out/TakeAway: MacAskill, according to his Web site, is a 23-year-old Scottish man who quit his day job as a mechanic to get more time on his bicycle. The move paid off. He now rides for Inspired Bicycles, an outfit that designs specialty bikes hailing from the United Kingdom. Prior to the MacAskill video, Inspired Bicycles may have been known to just a few die-hard cycling fans (stunt-cycling fans, at that). After landing atop YouTube's "Most Popular" of the week, MacAskill and the Inspired Bicycles brand are the talk of the Internet.

Social Media Effect: OK, MacAskill is no Susan Boyle, Scotland's other YouTube darling. But his how'd-he-do-it!? stunts are dazzling millions. And that's just after Week One. Judging from the attention MacAskill's tricks are generating from the U.K. media (the BBC and STV in Scotland scored an interview with the stunt cyclist shortly after his video appeared), the MacAskill-Inspired Bicycles video is bound to stay on the YouTube charts for a while, outranking far bigger brands with far more money to spend on a "viral" video campaign. Could product endorsements come next for MacAskill?

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