Archives
Go Daddy’s Go-Go Dancer
By Bernhard Warner and Matthew Yeomans
Posted Friday, May 29, 2009 - 10:42am
For some time now, Go Daddy has featured Danica Patrick in the hope of making advertising audiences go gaga. But in this recent release from the Web hosting firm, a highway patrolwoman revs her engines as Patrick is left fuming on side of the road. Does the new girl boost Go Daddy’s brand?
A Sneak Peek from Sony
By Bernhard Warner and Matthew Yeomans
Posted Tuesday, May 26, 2009 - 12:53pm
There's always plenty of attention this time of year as the video-game industry nears its big event, the annual E3 trade show. This year, the tables are turned. Perennial powerhouse Sony is losing out to rivals Microsoft XBox and the Nintendo Wii. Can a leaked video restore much needed buzz for PlayStation 3?
Title: "Project Trico HD"
Nike Presents: All LeBron, All the Time
By Bernhard Warner and Matthew Yeomans
Posted Friday, May 22, 2009 - 9:54am
Nike’s official LeBron James channel was created to promote athletic gear through its superstar spokesperson. Do these videos just do it for you and make you want his Nike sneakers, or is the whole campaign a long shot?
Title: LeBron - Channel Six
A new YouTube channel is dedicated to LeBron James.
Nintendo Gets Punchy
By Bernhard Warner and Matthew Yeomans
Posted Tuesday, May 19, 2009 - 10:33am
Flashback time: It's the summer of 1987. There's probably Bon Jovi on the radio and video game arcades are teeming with teens, pockets bulging with quarters, queuing up for their chance to knock out King Hippo, the most menacing of characters in the original video game Punch-Out!! A generation later, Nintendo is bringing back the game, this time for the Wii. Will nostalgic video game prizefighters dig deep for another crack at Glass Joe and King Hippo?
Title: LITTLE MAC
Google Targets Your Inner Child
By Bernhard Warner and Matthew Yeomans
Posted Friday, May 15, 2009 - 8:45am
Thanks to Google (GOOG), the browser wars will now be televised. But is a half-minute television spot really the medium to promote something as technical as a good Web browser? More important still, can this simplistic ad produced by Google Japan convince you to dump your Firefox/IE/Safari/Opera browser for Google Chrome?
Title: Google Chrome, Japan
Screenshot of Google's new ad.
Bontrust Finance Makes Love and Money
By Bernhard Warner and Matthew Yeomans
Posted Tuesday, May 12, 2009 - 10:47am
This attention-grabbing ad leaves little to the imagination in depicting a love scene between two types of currency. Does this ad make you eager to invest with Bontrust, or is the promiscuous allusion a turnoff?
Title: Bontrust: Increase in Currency (Money Love)
An Intel Geek Turned Rock Star?
By Bernhard Warner and Matthew Yeomans
Posted Friday, May 8, 2009 - 1:46pm
Intel (INTC) tries to revamp its image with this viral video, in which an engineer gets celebrity treatment. Does the ad give you a new impression of Intel, or do you still think of its workers as smart but nerdy?
Title: An "Intel Star" TV ad—Sponsors of Tomorrow
T-Mobile’s Singalong
By Bernhard Warner and Matthew Yeomans
Posted Wednesday, May 6, 2009 - 1:25pm
Back in February, T-Mobile U.K. scored a massive TV and online marketing coup with an innovative "flash mob" sprung on unsuspecting commuters at London's Liverpool Street station. The resulting videos and Life's For Sharing YouTube channel have generated well over 13 million views and thousands of comments. Now T-Mobile is back with more "community-building" through a mass-karaoke session held at another London landmark, Trafalgar Square.
Fiat Is Not So Racy
By Bernhard Warner and Matthew Yeomans
Posted Friday, May 1, 2009 - 9:12am
Fiat makes tiny cars, but its name has blown up recently for its potential role in saving Chrysler. Now, thanks to this video, you can watch one of its cars in action. Does this give you faith in Fiat or convince you that buying a bike would be a better investment?
Title: James May's Fiat 500 vs BMX bandits
Fiat Is Not So Racy
