Bontrust Finance Makes Love and Money

Bontrust Finance Makes Love and Money

Watch the proliferation of currency in this viral video.

Posted Tuesday, May 12, 2009 - 10:47am

This attention-grabbing ad leaves little to the imagination in depicting a love scene between two types of currency. Does this ad make you eager to invest with Bontrust, or is the promiscuous allusion a turnoff?

Title: Bontrust: Increase in Currency (Money Love)

Stats: This spot appeared on May 7 and has already amassed more than 220,000 viewings and more than 140 comments from fans in at least five languages.

What you see: Pop quiz: Whose face is on the U.S. $5 bill? Easy one. President Lincoln. What about Germany's 100 deutsche mark note? Gulp. It's pianist Clara Schumann. (And, yes, we know DMs are no longer in circulation. Never mind that.) Perhaps to help us remember, creative agency Optix on behalf of its client, German bank Bontrust Finance, introduces honest Abe to fetching Schumann. The composer and America's 16th president, rendered here as origami characters, have a pleasant date and then get down and dirty (as only grubby currency can, we suppose). Is this how the Germans view "the party of Lincoln?"

  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication

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