Thanks to Google (GOOG), the browser wars will now be televised. But is a half-minute television spot really the medium to promote something as technical as a good Web browser? More important still, can this simplistic ad produced by Google Japan convince you to dump your Firefox/IE/Safari/Opera browser for Google Chrome?

Title: Google Chrome, Japan

Stats: This 36-second spot has just begun to appear on TV, but the same ad has been running on YouTube since January, collecting 2.38 million viewings and nearly 4,400 text comments.

What you see: Upbeat piano music starts us off, followed by a shot of a child's tray full of brightly colored wooden toy blocks. The Chrome browser icon, a swirl of primary colors, is also in toy-block form. A finger gives it a little flick, and, in a nod to Tetris perhaps, the Chrome icon zips around the tray eliminating the clutter of blocks until we are left with a simple top row of identifiable browser-button-style blocks: forward, back, bookmark, etc. The ad ends with the simple instruction, "Install Google Chrome."