Nike’s official LeBron James channel was created to promote athletic gear through its superstar spokesperson. Do these videos just do it for you and make you want his Nike sneakers, or is the whole campaign a long shot?

Title: LeBron - Channel Six

Stats: 144,627 views, 4,828 subscribers

What you see: Not impressed by those stats? Remember we're talking a dedicated YouTube channel here, not a single video. In fact, two of the spots (Chalk and Three Rings) on this Nike channel have generated more than 450,000 views. Both are part of the MVP (Most Valuable Puppet) ad campaign created by Wieden & Kennedy. Alongside these genuine YouTube hits, Nike has archived its LeBron Six Tips ads as well as aggregated NBA footage of the Cleveland Cavaliers star in action.