There's always plenty of attention this time of year as the video-game industry nears its big event, the annual E3 trade show. This year, the tables are turned. Perennial powerhouse Sony is losing out to rivals Microsoft XBox and the Nintendo Wii. Can a leaked video restore much needed buzz for PlayStation 3?

Title: "Project Trico HD"

Stats: More than 1 million viewings since it went live on YouTube on May 19, generating 4,620 text responses.

What you see: A young boy barrels through an ancient temple and nearly falls off the pathway to a dramatically steep death. Moments later, he is saved by a strange creature that looks like a cat, dog, rat, and griffin all rolled into one. Not surprisingly, such a beast is affectionate. The boy climbs up on the rat creature's back and they are off, accompanied by soothing music. Naturally.