For some time now, Go Daddy has featured Danica Patrick in the hope of making advertising audiences go gaga. But in this recent release from the Web hosting firm, a highway patrolwoman revs her engines as Patrick is left fuming on side of the road. Does the new girl boost Go Daddy’s brand?

Stats: 4,323 views.

What you see: Fresh off her historic third-place placing at the Indy 500, Danica Patrick has the dubious honor of following up that achievement with her latest GoDaddy.com ad. If you see this only on TV, our gal Danica gets pulled over by a lithe traffic cop who seems keener on auditioning to become one of the now infamous Go Daddy "girls" than writing our racing heroine a ticket. But if you watch the online "unedited" version, you get to see the cop disrobing into a skimpy pole-dancing outfit (or that's what we're told it is) and cavorting on the hood of Danica's red Ford Mustang for, frankly, an excruciating few more minutes.

Takeout/take-away: Sex sells. This mantra has underscored the Web hosting service's marketing campaign for a long while now. After all, the groundbreaking female race car driver has been the, ahem, face of Go Daddy for some two years now. During that time she's taken a shower for the brand, signed a fat male fan's naked chest, and, yep, posed for the Sports Illustrated Swimsuit Edition (though not on behalf of the brand). What, you thought they signed up Danica for her pole-starting prowess?

Social-media effect: Sex sells ... or does it? As the above stats show, Danica's new smutty slot isn't exactly setting the YouTube universe on fire. Obviously, Go Daddy studied the success of Guitar Hero's Heidi Klum’s exclusive TV and Web strategy and thought they could repeat the buzz. But Danica isn't Heidi, and, anyway, it's not even Danica taking her clothes off. (You know that would boost the viewings.) There's no escaping the feeling that that this latest spot is just a low-rate knockoff of the flesh-fest major brands normally would revel in.