Gillette's long-running slogan "The Best a Man Can Get" pretty much says it all, hence, its staying power. For years, we've been subjected to TV spots featuring close-ups of razors plowing through stubbly chins. But today's man, equipped now with five blades, evidently has new surface area to trim. Cue the double entendres.

Title: How to shave your groin—shaving tips from Gillette

Stats: Debuting on May 15, this instructional Gillette video has generated over 868,000 viewings and 727 text comments after the first two weeks.

What you see: The minute-long video begins with a bare-chested animated guy who plops down on a lounge chair. The voice-over then informs us, "Taking care of the hair down there certainly has it benefits." What would those be? Well, for starters, the wise voice tells us, "You might say when there's no underbrush the tree looks taller." OK, now to the dirty work. The next 45 seconds provide a series of simple tips on how to shave unwanted groin hair. Don't forget to apply moisturizer, we're advised.