Adidas Knows How to Party

Adidas Knows How to Party

The sportswear company hosts a rowdy star-studded get-together.

By Bernhard Warner and Matthew Yeomans
Posted Friday, June 12, 2009 - 10:15am

A touch of the Ting Tings, a dose of David Beckham, and a smattering of hip-hop royalty made this Adidas ad a hit first time around. Now a whiff of controversy has given it new prominence online.

Title: Adidas House Party

Stats: The two main versions of Originals House Party ad have been viewed 1,691,000 times.

What you see: The culmination of a major marketing effort to celebrate Adidas' 60th anniversary, rap impresario Russell Simmons and ultimate brand ambassadors Run DMC, Missy Eliot, David Beckham, and a host of other celebs (oh, and a lot of hot women) are invited to a house party. All seem to be having a great time as the music builds and the house begins to feel the brunt of festivities on this scale (someone apparently invited a load of graffiti artists who didn't take to the original décor).

  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication
Adidas ad still from YouTube.

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