Take Out/TakeAway: It's hard not to like this ad. You can relate to the feel-good vibe, and it makes Adidas seem hip to both old-school rap fans and new hip-hop lovers—and even the odd soccer fan, no doubt. But it's not universally popular, and that's why this ad found itself back in the U.K. news this week, having been reported to the U.K. Advertising Standards Authority for "condoning and promoting antisocial activities." The ASA dismissed the complaint, but the media coverage (with links to the ad online) breathed new life into an old campaign.

Social Media Effect: Thank goodness for the half-life of the Internet, where content never dies and where ads continue to gather an audience months after their official campaign life has come to an end. Indeed, Adidas could do with some more of this free publicity. Last month, the German sportswear giant announced it had to restructure its operations following a 97 percent drop in net profit during the first quarter of 2009.

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YouTube BrandWatch is The Big Money's exploration into how the world's best-known businesses, so adept at managing their images offline, are being perceived online, where control is harder to come by. Every week, The Big Money features a corporate-themed video that's had significant viewership on YouTube: some approved, some unapproved, some mashed-up combinations of the two. And we'll ask our readers to vote on how the video affects the brands. We think the responses will surprise you, and provide a window onto what is fast becoming the most important playground for corporate games. (Note: This feature has no official relationship to YouTube or its owner, Google.)