Take Out/TakeAway: Bacardi signed on Schumacher a year ago to bring some firepower to its don't-drink-and-drive message. His pay has not been disclosed, so it's hard to calculate precisely how the investment is paying off. But, judging by the anemic viewer numbers all his Bacardi videos are getting on YouTube, they could have found somebody a bit cheaper and generated more or less the same results. This is now the fifth Schumacher drive-safely video posted to Bacardi's YouTube channel, generating a combined 7,000 viewings. Not exactly poll-position numbers.

Social Media Effect: So if Schumacher is not attracting the eyeballs for Bacardi, what is? The answer: mojitos. Bacardi mojitos ads have been a YouTube hit for the past two years as fans flock to the site for tips on how to whip up the popular cocktail or to admire the butt-shaking choreography. Sex sells. Famous race car drivers, not so much.

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YouTube BrandWatch is The Big Money's exploration into how the world's best-known businesses, so adept at managing their images offline, are being perceived online, where control is harder to come by. Every week, The Big Money features a corporate-themed video that's had significant viewership on YouTube: some approved, some unapproved, some mashed-up combinations of the two. And we'll ask our readers to vote on how the video affects the brands. We think the responses will surprise you, and provide a window onto what is fast becoming the most important playground for corporate games. (Note: This feature has no official relationship to YouTube or its owner, Google.)