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Modern Warfare, Now in HD

Posted Wednesday, July 29, 2009 - 2:51pm

Cutting-edge graphics are a surefire way for game developers to generate buzz about upcoming products. As a result, industry members have long battled to produce the sharpest videos for their consumers. With this viral video, developer Infinity Ward showcases violent, high-definition gameplay from upcoming release Modern Warfare 2 at social media sites across the Web.

  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication

Sprite, All Sexed Up

Posted Thursday, July 23, 2009 - 12:50pm

Nearly every soft-drink brand has a collection of racy "banned" ads on YouTube. Usually, they are posted by fans with little opposition from the brands. Why is that? As Adweek's AdFreak blog reveals, the dirty little secret of "banned" ads is that most "were never banned at all." The brands themselves probably killed them internally. And if the verboten vids are to ever make it on to YouTube one day, meh, it's no biggie. The extra attention is good for the brand, goes the thinking. Right?

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  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication

How LeBron Shamed Nike

Posted Friday, July 17, 2009 - 9:13am

LeBron James is known for putting the ball in the basket. Now, so is Jordan Crawford. Who’s that, you might ask? In short, he is Nike’s (NKE) worst nightmare—a young kid who apparently made LeBron look so bad on court that the corporate sponsor has suppressed all footage of the event. Is this fair play, or does hearing Crawford’s story make you want to call Nike’s foul?

Title: Jordan Crawford talks about dunk vs. LeBron James

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  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication

Microsoft’s Nauseating Ad

Posted Tuesday, July 14, 2009 - 11:44am
Microsoft’s Nauseating New Ad

Microsoft (MSFT) has posted to its YouTube channel (yes, even Microsoft has a YouTube channel), four mock public-service announcements to get the Web community to start buzzing again about its latest browser, Internet Explorer 8. The "Browse Better" videos are humorous enough, touching on how to best share cuddly cat pics and speed up page downloads. But there's one they don't want you to see. We have it here.

Title: O M G I G P Internet Explorer 8 Puke Vomit Girl

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  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication
Microsoft’s Nauseating New Ad

United Made Musician Cry

Posted Thursday, July 9, 2009 - 6:20pm
United Airlines Made Musician Cry

Airline workers who deal with baggage handle plenty of precious stuff every day. Every once and a while, they might be a bit too rough with a bag that should be labeled “fragile”—resulting in damaged property and angry customers. United Airlines is surely regretting that one of its latest victims is a musician who has decided to tell the whole YouTube world about how the airline mishandled his guitar.

Title: United Breaks Guitars

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  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication
United Airlines Made Musician Cry

Evian’s Roller-Skating Babes

Posted Monday, July 6, 2009 - 12:06pm
Still from Evian Roller Babies video advertisement, 2009.

When a baby takes his first step, it’s a proud moment for the parents. But they’d probably be even more impressed if their kid mastered the art of roller-skating while still in diapers. That’s what happens in this ad for Evian bottled water, in which babies skate around a park. Does watching all of this exercise make you thirsty for a bottle of Evian or encourage you to stick to tap water?

Title: Evian Roller Babies

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  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication
Still from Evian Roller Babies video advertisement, 2009.

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