Evian’s Roller-Skating Babes

Evian’s Roller-Skating Babes

Tiny tots ditch their strollers for skates in this ad.

By Bernhard Warner and Matthew Yeomans
Posted Monday, July 6, 2009 - 12:06pm

When a baby takes his first step, it’s a proud moment for the parents. But they’d probably be even more impressed if their kid mastered the art of roller-skating while still in diapers. That’s what happens in this ad for Evian bottled water, in which babies skate around a park. Does watching all of this exercise make you thirsty for a bottle of Evian or encourage you to stick to tap water?

Title: Evian Roller Babies

Stats: 1,144,244 views

What you see: You can just see the creative director thinking this one up: "Mmm ... what would make the perfect viral? ... I know, babies on rollerskates performing tricks. C'est magnifique!" And that's just what you get in this Evian Live Young advert that launched July 1 and is being heavily promoted via paid advertising on YouTube's home page.

  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication
Still from Evian Roller Babies video advertisement, 2009.

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