Airline workers who deal with baggage handle plenty of precious stuff every day. Every once and a while, they might be a bit too rough with a bag that should be labeled “fragile”—resulting in damaged property and angry customers. United Airlines is surely regretting that one of its latest victims is a musician who has decided to tell the whole YouTube world about how the airline mishandled his guitar.

Title: United Breaks Guitars

Stats: 502,418 views

What you see: Canadian alt-folk duo Sons of Maxwell were touring the United States when singer Dave Carroll's Taylor guitar was thrown by United Airlines baggage handlers in Chicago. As he writes on YouTube, "I discovered later that the $3,500 guitar was severely damaged. They didn't deny the experience occurred but for nine months the various people I communicated with put the responsibility for dealing with the damage on everyone other than themselves and finally said they would do nothing to compensate me for my loss." So Carroll vowed to make three songs and videos that document his experiences and protest United. This is the first.