How LeBron Shamed Nike
The basketball star got shown up by a college kid.
LeBron James is known for putting the ball in the basket. Now, so is Jordan Crawford. Who’s that, you might ask? In short, he is Nike’s (NKE) worst nightmare—a young kid who apparently made LeBron look so bad on court that the corporate sponsor has suppressed all footage of the event. Is this fair play, or does hearing Crawford’s story make you want to call Nike’s foul?
Title: Jordan Crawford talks about dunk vs. LeBron James
Stats: 233,276 views
What you see: Or what you don't see to be more exact. This video features an after-the-event interview with Jordan Crawford, the Xavier student who last week dunked against LeBron James during a pickup game at the NBA star's Nike Skills Academy event in Akron, Ohio. LeBron dunked by a college kid? This is hardly a major news event except for the fact that Nike is alleged to have confiscated all video footage of the dunk, supposedly to save LeBron's blushes at being skooled by a school kid. One of the videographers who had his footage confiscated returned the next day to get this interview with Crawford in which he tells us how he was "geeked about" dunking on LeBron and how it's the first thing he's going to be telling his friends when he gets back to school.
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