Take Out/TakeAway: This is just one of more than 300 videos posted in the last week on YouTube that offer commentary on the videos that were confiscated. Some are clips from TV sports news shows lambasting Nike and LeBron, others are spoofs claiming to be the real video footage, and others are compilations of NBA pros dunking on LeBron. If LeBron and Nike really wanted to control conversation about this minor, minor event, then it got far more than it bargained for.

Social Media Effect: Brands, politicians, sports figures, and celebrities all know that every public event (and quite a few that are private) will somehow end up on YouTube. Just ask George Allen. In this case, it is the medium/platform of YouTube and the ability it offers anyone to offer his side of the story, rather than the video itself, that has created embarrassment for Nike. The sooner it turns this around and launches some sort of "Dunk on LeBron" competition, the sooner this controversy will disappear.

***

YouTube BrandWatch is The Big Money's exploration into how the world's best-known businesses, so adept at managing their images offline, are being perceived online, where control is harder to come by. Every week, The Big Money features a corporate-themed video that's had significant viewership on YouTube: some approved, some unapproved, some mashed-up combinations of the two. And we'll ask our readers to vote on how the video affects the brands. We think the responses will surprise you, and provide a window onto what is fast becoming the most important playground for corporate games. (Note: This feature has no official relationship to YouTube or its owner, Google.)