Sprite, All Sexed Up

Sprite, All Sexed Up

This hard-core viral video is supposed to promote a soft drink.

Posted Thursday, July 23, 2009 - 12:50pm

Nearly every soft-drink brand has a collection of racy "banned" ads on YouTube. Usually, they are posted by fans with little opposition from the brands. Why is that? As Adweek's AdFreak blog reveals, the dirty little secret of "banned" ads is that most "were never banned at all." The brands themselves probably killed them internally. And if the verboten vids are to ever make it on to YouTube one day, meh, it's no biggie. The extra attention is good for the brand, goes the thinking. Right? Then why doesn't somebody want us to see a new Sprite video that's got the blogosphere buzzing? It's been pulled from video-sharing sites left and right. But we have a version here. (For now.) ***Warning: This video contains graphic material.***

Title: Banned German Sprite Ad—BJ!!!

Stats: The video was pulled from YouTube before we could see the viewer figures. But Viral Video Chart says it had tracked more than 407,000 viewings in the time since the video first appeared July 18; it was pulled from YouTube on July 20.

What you see: This video leaves nothing to the imagination. A young naked couple (strategically shot but still squarely in the "NSFW" category) are in the kitchen enjoying each other's company, as the initials "BJ" suggest. She backs away from her man, then leans in again. Moments later she's soaked in a jet of bubbly Sprite. "Behfolgen sie irhen durst," reads the tag line hovering alongside a sweaty can of Sprite. Yep, that's German for "Obey your thirst," Sprite's long running slogan. And what do you see if you go to YouTube looking for this same video? The video has been removed due to a trademark claim by a third party, we're told.

  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication

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