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Building Buzz with Lego

Posted Tuesday, August 25, 2009 - 12:15pm

Usually building something with Legos takes forever, but the creative process is fast-forwarded in this stop-motion video. Though the video isn’t meant to advertise the toy, it is an artistic homage of sorts.

Title: Lego 8-Bit Trip

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  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication

Micro-Star International's Laptop Wedgie

Posted Monday, August 17, 2009 - 12:57pm
Micro-Star International Gets Cheeky

Thanks to the success of Apple's (AAPL) MacBook Air and the rise of netbook computers, the market for super-slim laptops is one of the most cutthroat in the whole of the consumer electronics sector. Can the lesser-known Taiwanese-based PC manufacturer Micro-Star International (better known for making computer components like motherboards) crack the market with its MSI X-Slim laptop? Not convinced?

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  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication
Micro-Star International Gets Cheeky

A Bic Lighter for James Bond

Posted Wednesday, August 12, 2009 - 2:59pm
Still of lighter from video.

"Flick your Bic" has been the rallying slogan for the iconic lighter brand over the past four decades, helping it to outsell all rivals in the United States in that span. It's cheap. It's durable. It does the job. Has it finally met its match against master tinkerer and YouTube star Kip Kadersha? MacGyver-like, Kadersha can seemingly hack any household product into a domestic defense system or into an elaborate prank to play on friends. Can Kadersha create a laser lighter out of a 99-cent Bic?

Title: Cheapy Laser Lighter Burner!

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  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication
Still of lighter from video.

Skateboard Tricks in Nike Kicks

Posted Wednesday, August 5, 2009 - 11:12am
Still from Nike commerical

Looking to score a hit online, Nike (NKE) a few days ago posted an extended TV spot to YouTube. Nothing new there. It even includes blinked-and-you-missed-them cameos by mega-priced superstar-endorsers Kobe Bryant and Ice Cube. But the real star of this video is Paul Rodriguez Jr. Don't know who that is? Then you're clearly no fan of skateboarding, dude. The skater faithful, though, have responded. Makes you wonder: Will YouTube, and not TV, determine the next generation of celebrity endorsers?

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  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication
Still from Nike commerical

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