"Flick your Bic" has been the rallying slogan for the iconic lighter brand over the past four decades, helping it to outsell all rivals in the United States in that span. It's cheap. It's durable. It does the job. Has it finally met its match against master tinkerer and YouTube star Kip Kadersha? MacGyver-like, Kadersha can seemingly hack any household product into a domestic defense system or into an elaborate prank to play on friends. Can Kadersha create a laser lighter out of a 99-cent Bic?

Title: Cheapy Laser Lighter Burner!

Stats: Uploaded a little over a week ago, the video has already amassed more than 704,462 viewings and 3,349 comments. Kadersha's fans are legion; there are more than 145,000 subscribers to his YouTube channel.

What you see: Kadersha starts with a simple blue plastic Bic lighter. Over the next 2 minutes and 20 seconds, he guts it, draws out the butane, installs a few cheap laser components, loads it with battery cells, and, voilà, he's created a "cheapy laser lighter burner!" Just don't point it at yourself or any living thing, he advises, as a hot blue light darts around the screen.