The Debtors Are Coming!

The Debtors Are Coming!

An angry Bank of America customer calls for an uprising to protest unfair credit card policies.

Posted Wednesday, September 30, 2009 - 11:10am

Before new federal consumer protections come into place later this year, credit card issuers have been tweaking terms and increasing rates. While most of us grumble in private, a California woman, Ann Minch, better known by her YouTube handle "Rockerchic4God," tells Bank of America (BAC) "You are evil thieving bastards!" in response to their decision to more than double her credit card interest rate over night. She vows to stage a "debtors revolt." Yes, this revolution will be aired ... on YouTube.

Title: DEBTORS REVOLT BEGINS NOW!

Stats: Uploaded on Sept. 8, the video has amassed more than 380,000 viewings, plus 5,749 comments and another 26 video comments.

What you see: Ann Minch sits before a single camera, her back to a case of miniature vintage cars behind glass. Over the next 4 minutes and 28 seconds, Minch tells us Bank of America jacked up the interest rate on her credit card to 30 percent APR. (Or is it closer to 23 percent? Never mind.) She puts the bank and former Enron CEO Kenneth Lay on notice. (She sweetly corrects this in a later version to say that she meant Ken Lewis, BoA CEO; "both crooks, so easy to confuse!") "I'm staging a debtors’ revolt right here, right now and thereby refuse to pay you one more red cent on your 30 percent credit card account," she declares.

  • Bernhard Warner is editorial director of Social Media Influence.
  • Matthew Yeomans runs Custom Communication
Still from a YouTube video posted by Rockerchic4God.

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